How to Know if Your Business Needs GPS Asset Tracking

How to Know if Your Fleet Needs GPS Asset Tracking

GPS vehicle tracking may not be enough for your business, you may need GPS asset tracking too.

Learn about some of the powerful features GPS asset tracking devices bring to your business, the differences in GPS devices for powered assets vs. non-powered assets, and whether GPS asset tracking is ultimately worth it.

  1. Why do I need GPS asset tracking?

First, ask yourself exactly what you want to track.  Is it a powered or non-powered asset?

Do you need to know how far the asset has traveled, or do you just need to know if it has actually moved or not?  (Or worst-case scenario, been stolen!)

These questions determine the ping rate of the GPS tracking device that will be needed.

The cost of the GPS service also varies with the ping frequency of the GPS device.

GPS asset tracking is valuable because it offers you peace of mind; you’ll never have to worry about where your assets are, or whether they were moved to where they were supposed to be moved.

In the case that they somehow get stolen, response and recovery times are greatly improved since you will know the asset’s exact location.

  1. Powered assets vs. non-powered assets

GPS tracking devices differ (both in function and in price) between powered and non-powered assets.

Powered assets require GPS tracking devices that can monitor certain metrics such as location, speed, ignition status, power take-off (PTO), etc.

Powered assets usually require GPS devices that are rugged and can withstand harsh weather conditions.

If equipment is sitting unused and being exposed outside for long periods of time, GPS devices for powered assets should also have a backup battery to provide data when the equipment is not being used.

Non-powered assets such as trailers or mobile storage units are simply assets that don’t have their own power source.

However, due to the nature of these assets, they don’t need the same type of metrics reporting features that powered assets require from GPS tracking devices.

Non-powered assets usually only need to report their location once per day.

This, and the fact that non-powered assets require GPS devices with several year-long battery lives, are what makes them different from powered assets.

  1. Benefits of GPS asset tracking

There are benefits of GPS asset tracking that exist past just simple location tracking.

When equipment is moved between job sites, its exact movements can be tracked.

You can even designate a geofenced area on a map for an asset to make sure that it does not leave the specified area, and if it does, you will be alerted immediately.

These GPS tracking devices can also be used to monitor driver start and stop times, in order to use the data for billing and invoicing your customers.

You can also improve your the efficiency of your operations by identifying underutilized or over-idling assets.

Most GPS asset tracking solutions offer a map and/or dashboard in which you can see all of your vehicles and assets together on one convenient screen, allowing for more effective assignment of tasks.

  1. Is GPS asset tracking worth it?

Consider this, in a worst-case scenario where your equipment has been stolen or even just misplaced, do you want to be able to know exactly where it is?

If your answer is yes, then you should really consider investing in GPS asset tracking devices.

Just this ability alone makes these GPS devices more than worth their cost.

Taking into account the many other features GPS asset tracking devices come with, they generally pay for themselves within 1 to 2 years maximum.

In the end, whether GPS asset tracking is really worth it to your business is up to how well you utilize all of the features these devices come with.

In our opinion, every business should seriously consider investing in and using GPS asset tracking devices for their equipment.

The features mentioned above combine to create a device that is capable of much more than just simple location tracking.

When things go wrong, and you need to know where your equipment is right now, you’ll be grateful for the peace of mind that such a simple solution brings to your business.



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